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FPBBMEANFAM
Billboard ad communicates message about families

Codes and Frequencies







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Description

For women who have seen a billboard advertisement asking "How many children do you want?" (FPBBSEEN), FPBBMEANFAM reports if the woman believes the image communicates a message about families or the family unit.

The question associated with this variable was included in the female questionnaire.

Comparability

There are no comparability issues.

Universe

  • Women aged 15-49 who have seen a billboard ad asking "how many children do you want".

Availability

  • Congo (Democratic Republic): 2016